Coaching and Strategy

Pastor, you have cast the vision. Let’s make sure the vision is carried in every channel.

Clause and Clarity is one company solving two problems — vision isn’t making it into church communications and Church Communicators are isolated and unequipped.

The Communications Strategy package tackles the first problem head-on: we uncover what’s getting lost between realizing the vision and carrying the vision. We build a plan to fix it.

The Communications Coaching (and the Communications Collective, Community) tackles the second problem head-on: we build a coaching plan to implement the strategy, equip communications directors, and offer a community for them to be a part of.

Communications Discovery, Strategy & Planning Package

Standard Pricing: $3,475
*After initial call you will receive a proposal, if we feel we need more time we can include that in the proposal.

Discovery meetings. Meetings with:
- Pastors, Staff, Lay Leaders, and the Communications Team.
- Meeting with any key ministry partners.
Create a narrative to use as a lens to communicate through, create a persona to communicate to.
Prioritize communications strategy based on results from the meetings and understanding of the vision.
Create a tiered communications structure to give key initiatives a megaphone while giving more specific initiatives a whisper.
Strategy presentation to Leadership Team.
Revise plan based on feedback.
Training sessions for staff/volunteers on plan execution.
Resource recommendations for implementation.
Admission for the Communications Team into the Communications Collective for one-year.
Pricing for ongoing coaching given if extended time is needed.

Note: All sessions are online. In-person is also available, but will require extra costs to cover travel expenses.

WHY HAVE A STRATEGY?

Communications is tough. It’s hard to know who your audience is, what needs to be shared, what gets a megaphone, and what gets a whisper. Often what we aren’t saying speaks louder than what we are saying. And when the pastor’s vision doesn’t make it into what the congregation actually sees and hears, the church loses clarity, engagement, and momentum. That’s exactly what the "Communications Discovery, Strategy, and Planning Package" solves.

At Clause and Clarity, we understand that communications is shepherding. It is ministry. That’s why we exist: to bring clarity where there’s noise.

Our process is comprehensive and collaborative. We start with deep discovery — targeted meetings that bring your key stakeholders together to align vision, mission, and values. These conversations make sure everyone is speaking from the same playbook and help us evaluate communication flow and engagement across the church and its ministries.

From that foundation, we develop a prioritized communications strategy — a complete annual plan with a clear, compelling narrative that guides every messaging decision. We present the strategy to your Leadership Team and refine it based on feedback to ensure full ownership and buy-in.

Implementation matters just as much as planning, so we provide hands-on training to execute the plan effectively, along with resource recommendations tailored to your budget and capacity.

And because we believe Church Communicators shouldn’t work alone, your team gets a full year inside the Communications Collective — ongoing community, learning, and support even after our engagement wraps.

This process transforms communications from a source of uncertainty into strategic clarity.

Communications Coaching Packages
$150-$750 Per Month

One-time: $150/month meeting 1 time per month

Ongoing: $275/month meeting 2 times

Ongoing: $525/month meeting 4 times

Ongoing: $750/month meeting 6 times

Meetings are 60 minutes.

WHY HAVE COACHING?

The reality of Communications Ministry is that the Church Communications Director may be called but has not yet been equipped to do the Communications Ministry role. That's not a criticism and is not a reflection of their past experience. Communications ministry is nuanced. Most communicators come from the marketplace, from college, from another pastoral role, from another ministry role, or from being the person who “connects really well with people online.” They were handed log-ins, pointed toward a firehose, and told to go and drink. It can leave them feeling lonely and inadequate— Coaching is how we solve it.

Coaching is a customized journey that meets your Communicator where they are and builds a foundation they can lead from for years. Here’s what we walk through together:

Start with the person, not the platforms.
We begin with the church’s vision, mission, and values — because you can’t communicate what you don’t understand deeply. Then we turn inward: identifying the Communicator’s strengths through tools like the Working Genius and spiritual gifts assessments. Communications Ministry is different from working in the marketplace or serving in other ministry roles, and we name those early so they stop being misunderstood invisible frustrations.

Align time, budget, and vision.
Once we know their strengths, we align their time to match — identifying where to plug in volunteers, AI tools, resources, or outsourcing so they stop doing everything and start leading. They can stop being reactive and start being proactive. This is stewarding their time well and they are more in a posture of leadership. This helps mitigate burnout early on. We also align the communications budget to the church vision, because what you fund is what you’re actually prioritizing.

Build the systems.
We create Request Forms and shepherd a centralized system for managing communications requests — so the Communicator stops being the person everyone grabs in the hallway. We build a Content Calendar (partnering with Communicate.App) so planning replaces panic. And we walk through leading from a place of influence and relationships, rather than authority, because most Communicators are leading change without a title that demands compliance.

Prepare for the hard days.
We cover Crisis Management and navigating adaptive challenges — because the hard moments will come, and your Communicator needs to be ready before they arrive.

Refresh every channel.
We look at the website, emails, social media, and every other channel to make sure each one carries the vision. If the pastor said it on Sunday and it’s nowhere on Monday, we fix that.

Welcome them into community.
At the end of coaching, we introduce the Communicator into the Communications Collective — so they never go back to working on an island. And here’s something most people don’t expect: we also invite strong communicators to become a coach or lead learning sessions inside the Collective. That’s a paid speaking or coaching role, which means there’s a real opportunity to earn back some of the investment their church made in them.

Coaching takes your Communications Director from drinking from a firehose to leading a ministry. One session at a time.

HOW DO WE KNOW IF IT WORKS?

Whether you invest in a Communications Strategy, ongoing Coaching, or both — here’s what the journey looks like.

Immediate Outcomes (0–3 months):

Clarity in communications across every channel.
A Communications Director who understands the church’s vision deeply enough to translate it and carry it on all channels — not just post about it once.
A process to receive and prioritize communications requests so the hallway grab becomes the exception, not the norm.
Intentionality behind storytelling, message videos, and announcement placement.
Confidence in delivering consistent messaging rooted in the vision.
A Communicator who knows their strengths and is spending their time accordingly.

Ministry Impact (3–12 months):

Growth in engagement across key platforms and awareness of ministry areas.
Improved alignment between church-wide initiatives and individual ministries.
A budget that reflects the vision — not just last year’s line items carried forward.
Systems running: content calendar, request forms, and tiered communications functioning without the Communicator holding it all in their head.
A Communicator leading change from influence rather than chasing people for approvals.

Long-Term Transformation (6–18 months):

Enhanced reputation and credibility in the broader community.
Sustainable communications systems and processes that outlast any single staff member.
Increased creative output because there’s a plan in place.
A shift from reactive to proactive — because the vision now has a vehicle.
A Communications Director who is connected, equipped, and no longer working alone — active in the Collective, and possibly coaching or teaching others.

SET UP A MEETING WITH JENN

One company . Two problems. Three solutions. Whether you need a full Communications Strategy, ongoing Coaching, or you’re not sure which problem to tackle first — let’s talk and figure out what fits your church.

Book on Jenn's Calendar HERE